You have your product. Now you need to sell it. Here's an action plan structured over 6 weeks — realistic, no huge budget, tested on dozens of launches.
Semaine 1-2: Le teasing
Before selling, build anticipation. Launch your social media (Instagram minimum, TikTok if you have the energy). Post behind-the-scenes: brewing, label design, taste tests, the nom de la marque who se révèle.
Objectif: 200 à 500 followers avant le lancement officiel. Ce are your premiers ambassadeurs.
Semaine 3: L'échantillonnage
Give away 50 to 100 cans to the right people: local food influencers, bar owners, independent grocers, specialized journalists. Accompany each shipment with a personalonnalisé et de your lien Instagram.
L'échantillonnage ciblé génère du bouche-à-oreille et des premiers contenus UGC (user-generated content) inestimables.
Semaine 4: Le lancement officiel
Annoncez la disponibilité de your beverage on all your canaux. Si possible, organize a small launch event: dégustation in un bar partenaire, stand on un marché, live Instagram de dégustation.
Activez en parallèle your premiers points of sale physiques (2-3 suffisent au lancement).
Semaine 5-6: L'amplification
Lancez une campagne Meta Ads ciblée (budget: 150-300€/mois suffit au début). Targetz your zone géographique, les intérêts liés à your segment et les lookalikes de your premiers acheteurs.
Collectez les premiers avis clients et réutilisez-les in your contenus. Un avis authentique convertit mieux that n'importe quelle publicité.
Conseil PotionLab
The first 100 cans sold are the hardest. After that, word-of-mouth takes over. Focus your energy on those first 100 sales — everything else follows.