Behind every can,
there's PotionLab
Launching a beverage brand should be as simple as launching a website. Yet the barriers to entry remain enormous: minimum orders of 10,000L, complex administrative processes, six-figure investments.
PotionLab changes the game. We enable anyone — entrepreneur, restaurateur, event brand, enthusiast — to create their own canned beverage from just 250 litres (1,000L for beer).
From idea to can, without complexity. Custom recipe, tailored design, AFSCA-compliant production, delivery. We handle everything.
In numbers
PotionLab in numbers
250k+
Cans produced
15+
Brands launched
250L
Minimum order
2-4
Weeks of production
Our Story
From idea to expansion
2023
The foundations
David Iachetta identified a glaring gap in the market: it's nearly impossible for a small entrepreneur to produce their own canned beverage without investing hundreds of thousands of euros. Building the infrastructure begins: finding premises, equipment, AFSCA compliance, structuring the offering.
2024
The first beverages
The Liège production center is up and running. Kevin Crutzen joins the adventure as Production Manager. The first brands come out of the lab: craft beers, lemonades, iced teas. The "from 250L" model wins over entrepreneurs and event brands.
2025
The results
250,000 cans milestone reached. 15+ brands launched successfully. The offering expands with new formats (15cl, 20cl, 25cl, 33cl) and kegs. Requests pour in from Belgium, France and Luxembourg.
2026
Acceleration & expansion
Launch of the distributor program and franchise model for breweries. European expansion accelerates with partners in France, Luxembourg and soon the Netherlands. The PotionLab network is structuring itself for continent-wide growth.
Our lab
The production center
Located in Liège (Belgium), our production center is equipped to handle every step, from recipe to can.
Brewing tanks
5HL, 10HL and 20HL tanks to adapt to all production volumes, from 250L tests to series production.
Canning line
Professional can filling and seaming line. Formats from 15cl to 33cl, standard and sleek.
Recipe laboratory
Space dedicated to the development and fine-tuning of custom recipes. Each brand has its unique recipe.
Compliance
Our certifications
Quality and compliance are at the heart of every PotionLab can.
AFSCA
AFSCA
Belgian Federal Agency for the Safety of the Food Chain. Our production center is fully compliant with Belgian AFSCA standards.
HACCP
HACCP
Food safety management system. Our production processes follow HACCP principles to guarantee consistent quality.
TVA BE
Excise & VAT
Belgian excise and VAT registration. Complete fiscal compliance management for each production, including excise declarations.