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FRENNL

Launch Your
Beverage Brand from 250L

PotionLab is an innovative canned beverage production center based in Belgium. Create your own recipe, label, brand — without owning a brewery.

250 000+
cans produced
15+
brands launched
10+
beverage types (incl. wine)
Create my recipe Order a potion
Custom recipe · tailored, from 250L | Catalog recipes · ready to order, from 250L
Beer in a can

Beer

Fermented
Lemonade in a can

Lemonade

Mixed
Iced tea in a can

Iced tea

Still
Kombucha in a can

Kombucha

Fermented
Cold brew in a can

Cold brew

Still
Cocktail in a can

Cocktail

Mixed
Bissap in a can

Bissap

Infused
Hard Seltzer in a can

Hard Seltzer

Alcoholic
Flavored water in a can

Flavored water

Infused
Mate in a can

Mate

Energizing
Crémant sparkling wine 75cl bottle

Crémant

Sparkling
White wine 75cl bottle and can

White wine

Vinified
Rosé wine 75cl bottle and can

Rosé wine

Vinified
Red wine 75cl bottle and can

Red wine

Vinified
AFSCA Compliance
Made in Belgium
Protected Recipe
Excise Duties Declared
Sparkling AND still
From Idea to Can

Create your beverage in 5 steps

Planning per quote, no complexity. We take care of everything.

1
Scoping

Chat by email

Chat by email. We shape your idea, your target and recommend the best plan — 250L, 500L or 1,000L+.

2
Recipe

Recipe & Design

Choose an existing recipe or create your own with our brewers. We design your label in parallel.

3
Compliance

Compliance

AFSCA, excise duties, legal labeling, traceability — we handle everything. Your beverage will be 100% compliant and ready to sell.

4
Production

Production

Brewing in our Belgian lab, canning from 15 to 50cl, quality control. Carbonated or still, fermented or mixed.

5
Delivery

Delivery

Free Click & Collect or delivery to your door. Your cans arrive on pallets, ready to sell.

Simulate My Project →

From €1.20 / can · Custom Recipe · All-in · Excl. VAT & excise duties

Production, label, compliance, delivery — one price per can, no surprises. Excl. excise duties and VAT.

View Plans & Pricing ↓
Case studies

Beverages launched with PotionLab

Marcus NEIPA label
Beer — NEIPA

Marcus NEIPA

A smooth, juicy NEIPA with a tropical bouquet.

La Craque label
Beer

La Craque

Sparkling, with a bold, cheeky taste.

MrSmith label
Sparkling

MrSmith

A friends' project thriving from Liège.

Chi StrAle label
Beer — APA

Chi Str'Ale

A light, aromatic APA. 4.9%.

Ol'Beerbotte American IPA
Beer — American IPA

Ol'Beerbotte

IPA with starry cosmic design. Craft brewery.

Effigia Boost Energy Drink
Energy Drink — Corporate

Effigia Boost

Lime & eucalyptus energy drink for a Belgian retail chain.

Koma Architectes Lemonade
Lemonade — Corporate

Koma Architectes

Peach-pear lemonade for an architecture firm.

Luzco Hard Fruity Drink
Hard Drink — 5% alc.

Luzco

Hard fruity drink with blood orange & white peach.

Bona Pils Le Bona Bar
Beer — Horeca

Bona Pils

4% pils for Le Bona Bar. Colorful street-art design.

Concept Paint Lemonade
Lemonade — Corporate

Concept Paint

Lime & mandarin lemonade for a paint retail chain.

Horus Software Beer
Beer — Corporate

Horus Software

4% beer for a fintech. "Accounting never tasted so good."

Who we are

We are not a brewery.
We are beverage creators.

If it can be drunk, we produce it. One single point of contact from idea to pallet — recipe, design, compliance, production and delivery.

Every beverage type

Beer, lemonade, iced tea, kombucha, cold brew, cocktail, bissap, hard seltzer, flavored water, mate, white / rosé / red wine (75cl bottle or can)… If you can imagine it, we can produce it.

Sparkling & still

Carbonation, fermentation, cold blending — we master all techniques. Few labs can produce both still AND sparkling beverages.

From 15cl to 50cl

Sleek can 15cl, standard 25cl or 33cl, tall can 44cl and 50cl. Bottles and kegs too. Most competitors only offer 33cl.

100% turnkey

One single contact from start to finish. We handle the recipe, label design, compliance, production and delivery. You focus on launching your brand.

Made in Belgium

Our lab is based in Belgium. AFSCA certified, excise duties declared, full traceability. Your beverage is ready for sale as soon as it leaves production.

AI-powered

Our AI platform helps you refine your idea, choose ingredients and optimize your recipe. Brewer expertise enhanced by artificial intelligence.

They Trust Us

What Our Creators Say

"We had the idea but no clue how to produce. PotionLab handled production, compliance, everything. In no time."

A&L
Adrien & Lucas
Founders

"Owning the recipe 100% was our #1 criterion. PotionLab is transparent about that, and the result is top quality."

DG
David
Founder, Grinta

"We started with 250L to test, now we produce 2,000L per month. The team is responsive and the process is smooth."

CD
Cédric Dubail
Bar Owner
Our Plans

What's your project?

From first test to brand launch, choose the plan that matches your ambition.

Custom Recipe — 250L

Test your own recipe with our experts. The recipe is 100% yours. The first step towards your brand.

À partir de
1,20€ / can
250L minimum · ~1 000 25cl cans
Excl. VAT & excise duties
IDEAL FOR TESTING YOUR RECIPE
  • 100% custom recipe (you own it)
  • Validation batch included
  • Label + guided design
  • All can formats (15cl to 50cl)
  • Compliance & excise duties included
  • Dedicated expert support
Launch my brand →
RECOMMENDED

Volume — 1,000L

Launch your custom recipe at scale. Your brand is ready, move to production with optimized prices.

À partir de
1,02€ / can
1 000L · ~4 000 25cl cans
Excl. VAT & excise duties
IDEAL FOR LAUNCHING YOUR BRAND
  • Your recipe reproduced identically
  • Volume-based pricing
  • All can and keg formats
  • Compliance & logistics included
  • Dedicated support
Launch my brand →

Large Volume — 2,000L+

Recurring production, multi-recipe, national distribution or export. We scale with you.

À partir de
0,87€ / can
2 000L+ · prix custom
Excl. VAT & excise duties
IDEAL FOR SCALING
  • Volume-negotiated pricing
  • Multi-recipe & multi-format
  • Dedicated production planning
  • Pallet logistics / delivery
  • Personal account manager
Launch my brand →
FOR BREWERS & PRODUCERS

Already have your own infrastructure?

Subcontracting, co-production, canning of your recipes, white label — we adapt to your existing setup. Custom pricing.

SubcontractingCo-productionCanningWhite labelFranchise
Simulate My Project → View franchise plans →

* Indicative prices for 25cl cans, excl. excise duties and VAT. Exact quote on request.

Next production slots available — limited spots. Simulate My Project →
Klarna financing · 6× monthly

Spread over 6 monthly payments.
Pay back with your sales.

Spread your order over 6 monthly payments via Klarna. From day one, sell your cans and use the margin to repay. Preserve your treasury.

Example 500L · 25cl
€473.00 /month × 6
€2,040 brew + €250 processing fee (4%/month financing)
= ~320 cans sold/month is enough
Going further

Inspiration

Guides, templates and ideas to imagine, launch and grow your brand.

Resources

Guides & Articles

Launch your brand, regulations, distribution, marketing...

5 articles · Free
Downloads

Templates

Labels, business plan, checklist, creative brief...

4 templates · Free
2026 Trends

Beverage Ideas

Untapped niches, seasonal recipes, growing markets...

6 ideas
Brand Experience

Packaging & Goodies

Gift boxes, brand merch, e-commerce packaging...

Coming soon
Audio

Podcast

Behind the scenes, founder interviews, mistakes to avoid...

Coming soon
Explore all inspiration →

Frequently Asked Questions

Contact us by email, we develop your custom recipe, handle compliance (AFSCA, excise duties) and produce your cans in our lab in Belgium. All in one quote, from 250 litres (1,000L for beer).
At PotionLab, prices start at €1.20 per can for a brand launch at 250L, and €1.02 per can for volume production (1,000L+). All-inclusive: production, packaging, compliance and support. Excl. excise duties and VAT.
Yes, we produce still beverages in cans, as well as carbonated beverages. Fermented (beers, kombucha), mixed (lemonades, cocktails), infused (bissap, flavored water), alcoholic (hard seltzer), energy drinks (mate) and vinified (white, rosé, red wines in 75cl bottle or can) — carbonated or non-carbonated.
Yes. From the Brand Launch (250L), the recipe developed with PotionLab belongs entirely to you. PotionLab claims no intellectual property rights and never uses it without your written consent.
PotionLab offers all can sizes: 15cl (sleek can), 25cl, 33cl (standard), 44cl and 50cl (tall can). Most competitors only offer 33cl. Bottles and kegs are also available.
PotionLab manages all regulatory compliance: AFSCA certification, excise duty declarations, legal labeling and full traceability. Your beverage arrives 100% compliant and ready to sell in Belgium and across Europe.
Yes. PotionLab offers Klarna 6-instalment financing for orders from 500 litres. You spread payment over 6 months and use margin from your first sales to repay. Processing fee €250 + financing interest (4%/month). The "Pay in 6× with Klarna" button in the simulator calculates your exact monthly payment.
Simple flow: (1) simulate your brew and format in the simulator, (2) click "Pay in 6× with Klarna" which shows the breakdown (brew + €250 processing fee + financing interest) and estimated monthly, (3) request financing by email, (4) our team contacts you within 24h to validate the file with Klarna. No upfront payment, you repay with sales from your first pallets.
No. Each order with PotionLab is independent. No subscription, no recurring contract, no minimum commitment. You order a batch whenever you want and come back if you're happy with it.
At PotionLab, the average lead time is per quote from idea to delivery. This includes project scoping, recipe development or selection, production and packaging. Shorter for recurring orders.
PotionLab is based in Belgium. Our production center is AFSCA certified and equipped to produce all beverage types — fermented, mixed, carbonated and non-carbonated.

Your Beverage. Your Brand.
From €0.77 per can.
Excl. VAT & excise duties

250,000+ cans produced in 2025. Custom recipe, compliance included, delivery per quote. All that's missing is your idea.

Launch My Brand Now → Review our plans
Free · No commitment · Reply within 24h · Limited spots