HomeOur Services Our Potions Inspiration
About Us Franchise
Launch my brand

Launch Your Brand
of Beverage from 250L

PotionLab is an innovative canned beverage production center based in Belgium. Create your own recipe, label, brand — without owning a brewery.

250 000+
cans produced
15+
brands launched
2-4 sem.
from idea to can
🚀 Create My Drink View Plans & Pricing
Bière en canette

Bière

Fermentée
Limonade en canette

Limonade

Mixée
Thé glacé en canette

Thé glacé

Non pétillant
Kombucha en canette

Kombucha

Fermentée
Café froid en canette

Café froid

Non pétillant
Cocktail en canette

Cocktail

Mixée
Bissap en canette

Bissap

Infusée
Hard Seltzer en canette

Hard Seltzer

Alcoolisée
Eau aromatisée en canette

Eau aromatisée

Infusée
Maté en canette

Maté

Énergisante
AFSCA Compliance
Made in Belgium
Protected Recipe
Excise Duties Declared
Pétillant ET non pétillant
From Idea to Can

Créez your beverage en 5 étapes

2 à 4 weeks, without complexité. On s'occupe de tout.

1
Semaine 1

Échangez on WhatsApp

Chat on WhatsApp. We shape your idea, your target and recommend the best plan — 250L, 500L or 1,000L+.

2
Semaine 1-2

Recipe & Design

Choose an existing recipe or create your own with our brewers. We design your label in parallel.

3
Semaine 2

Conformité

AFSCA, excise duties, legal labeling, traceability — we handle everything. Your beverage will be 100% compliant and ready to sell.

4
Semaine 2-3

Production

Brewing in our Belgian lab, canning from 15 to 50cl, quality control. Carbonated or still, fermented or mixed.

5
Semaine 3-4

Livraison

Free Click & Collect or delivery to your door. Your cans arrive on pallets, ready to sell.

Simulate My Project →

Dès 1,15€ / can · Custom Recipe · Tout compris · Excl. VAT & excise duties

Production, label, compliance, delivery — one price per can, no surprises. Excl. excise duties and VAT.

🚀 View Plans & Pricing ↓
Réalisations

Beverages launched with PotionLab

Marcus NEIPA étiquette
Bière — NEIPA

Marcus NEIPA

NEIPA douce et juteuse, au bouquet tropical.

La Craque étiquette
Bière

La Craque

Pétillante au goût vif et insolent.

MrSmith étiquette
Pétillante

MrSmith

A friends' project thriving from Liège.

Chi StrAle étiquette
Bière — APA

Chi Str'Ale

APA légère et aromatique. 4,9%.

Ol'Beerbotte American IPA
Bière — American IPA

Ol'Beerbotte

IPA with starry cosmic design. Craft brewery.

Effigia Boost Energy Drink
Energy Drink — Corporate

Effigia Boost

Energy drink lime & eucalyptus for une enseigne belge.

Koma Architectes Limonade
Limonade — Corporate

Koma Architectes

Limonade pêche-poire for un cabinet d'architecture.

Luzco Hard Fruity Drink
Hard Drink — 5% alc.

Luzco

Hard fruity drink orange sanguine & pêche blanche.

Bona Pils Le Bona Bar
Bière — Horeca

Bona Pils

Pils 4% for Le Bona Bar. Design street art coloré.

Concept Paint Limonade
Limonade — Corporate

Concept Paint

Limonade citron vert & mandarine for une enseigne peinture.

Horus Software Bière
Bière — Corporate

Horus Software

Bière 4% for une fintech. « Accounting never tasted so good. »

Qui sommes-nous

We are not a brewery.
Nous sommes beverage creators.

If it can be drunk, we produce it. One single point of contact from idea to pallet — recipe, design, compliance, production and delivery.

🧪

Tous beverage types

Beer, lemonade, iced tea, kombucha, cold brew, cocktail, bissap, hard seltzer, flavored water, mate… If you can imagine it, we can produce it.

🫧

Pétillant & non pétillant

Carbonation, fermentation, cold blending — we master all techniques. Few labs are able to du plat ET du pétillant.

📏

Du 15cl au 50cl

Sleek can 15cl, standard 25cl ou 33cl, tall can 44cl et 50cl. Aussi bouteilles et kegs. La plupart des concurrents ne font that du 33.

🔑

100% clé en main

One single contact from start to finish. We handle the recipe, label design, compliance, production and delivery. You focus on launching your brand.

🇧🇪

Made in Belgium

Our lab is basé in Belgium. AFSCA certified, excise duties declared, full traceability. Your beverage is ready for sale dès la sortie de production.

🤖

Boosté par l'IA

Our AI platform helps you refine your idea, choose ingredients and optimize your recipe. Brewer expertise enhanced by artificial intelligence.

They Trust Us

What Our Creators Say

★★★★★

"We had the idea but no clue how to produce. PotionLab handled production, compliance, everything. In 6 weeks, our lemonade was on the shelf."

A&L
Adrien & Lucas
Créateurs
★★★★★

"Owning the recipe 100% was our #1 criterion. PotionLab is transparent about that, and the result is top quality."

DG
David
Founder, Grinta
★★★★★

"We started with 100L to test, now we produce 2,000L per month. The team is responsive and the process is smooth."

CD
Cédric Dubail
Bar Owner
Our Plans

What's your project?

From first test to brand launch, choose the plan that matches your ambition.

Custom Recipe — 250L

Test your own recipe with our experts. The recipe is 100% yours. The first step towards your brand.

À partir de
1,20€ / can
250L minimum · ~1 000 25cl cans
Excl. VAT & excise duties
IDEAL FOR TESTING YOUR RECIPE
  • ✓ 100% custom recipe (you own it)
  • ✓ Validation batch included
  • ✓ Label + guided design
  • ✓ All can formats (15cl to 50cl)
  • ✓ Compliance & excise duties included
  • ✓ Dedicated expert support
Launch my brand →
RECOMMENDED

Volume — 1,000L

Launch your custom recipe at scale. Your brand is ready, move to production with optimized prices.

À partir de
0,90€ / can
1 000L · ~4 000 25cl cans
Excl. VAT & excise duties
IDEAL FOR LAUNCHING YOUR BRAND
  • ✓ Your recipe reproduced identically
  • ✓ Volume-based pricing
  • ✓ All can and keg formats
  • ✓ Compliance & logistics included
  • ✓ Dedicated support
Launch my brand →

Large Volume — 2,000L+

Recurring production, multi-recipe, national distribution or export. We scale with you.

À partir de
0,84€ / can
2 000L+ · prix custom
Excl. VAT & excise duties
IDEAL FOR SCALING
  • ✓ Volume-negotiated pricing
  • ✓ Multi-recipe & multi-format
  • ✓ Dedicated production planning
  • ✓ Pallet logistics / delivery
  • ✓ Personal account manager
Launch my brand →
POUR LES BRASSEURS & PRODUCTEURS

Already have your own infrastructure?

Subcontracting, co-production, canning of your recipes, white label — we adapt to your existing setup. Custom pricing.

Sous-traitanceCo-productionMise en canetteWhite labelFranchise
Simulate My Project → Voir les formules franchise →

* Indicative prices for 25cl cans, excl. excise duties and VAT. Exact quote on request.

Prochains créneaux de production disponibles — places limitées. Simulate My Project →

Want a more precise estimate based on your volume?

Open the Price Simulator →
Pour aller more loin

Inspiration

Guides, templates and ideas to imagine, launch and grow your brand.

Ressources

Guides & Articles

Launch your brand, regulations, distribution, marketing...

5 articles · Gratuit
Téléchargeables

Templates

Labels, business plan, checklist, creative brief...

4 templates · Gratuit
Tendances 2026

Beverage Ideas

Untapped niches, seasonal recipes, growing markets...

6 idées
Brand Experience

Packaging & Goodies

Gift boxes, brand merch, e-commerce packaging...

Bientôt
Audio

Podcast

Coulisses, interviews fondateurs, erreurs à éviter...

Bientôt
Explorer toute l'inspiration →

Frequently Asked Questions

Contact us on WhatsApp, we develop your custom recipe, handle compliance (AFSCA, excise duties) and produce your cans in our lab in Belgium. All in 2 to 4 weeks, from 250 liters.
At PotionLab, prices start at €1.15 per can for a brand launch at 250L, and €0.90 per can for volume production (1,000L+). All-inclusive: production, packaging, compliance and support. Excl. excise duties and VAT.
in cans, as well as carbonated beverages. Fermented (beers, kombucha), mixed (lemonades, cocktails), infused (bissap, flavored water), alcoholic (hard seltzer) and energy drinks (mate) — carbonated or non-carbonated.
Yes. From the Brand Launch (250L), the recipe developed with PotionLab belongs entirely to you. PotionLab claims no intellectual property rights and never uses it without your written consent.
PotionLab offers all can sizes: 15cl (sleek can), 25cl, 33cl (standard), 44cl and 50cl (tall can). Most competitors only offer 33cl. Des bouteilles et kegs are également disponibles.
PotionLab manages all regulatory compliance: AFSCA certification, excise duty declarations, legal labeling and full traceability. Your beverage arrives 100% compliant and ready to sell in Belgium and across Europe.
No. Each order with PotionLab is independent. No subscription, no recurring contract, no minimum commitment. You order a batin quand vous voulez et revenez si vous êtes satisfait.
At PotionLab, the average lead time is 2 to 4 weeks from idea to delivery. This includes project scoping, recipe development or selection, production and packaging. Shorter for recurring orders.
PotionLab is based in Belgium. Our production center is AFSCA certified and equipped to produce all beverage types — fermented, mixed, carbonated and non-carbonated.

Your Beverage. Your Brand.
From €1.15 per can.
Excl. VAT & excise duties

250,000+ cans produced in 2025. Custom recipe, compliance included, delivery in 2 to 4 weeks. All that's missing is your idea.

Launch My Brand Now → Revoir our offres
✓ Gratuit · ✓ Sans engagement · ✓ Réponse en -24h · ⚡ Places limitées