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Behind every can,
il y a PotionLab

We are an innovative canned beverage production center based in Belgium. Our mission: enabling everyone to create, produce and launch their own beverage brand — without owning de brasserie, without complexité, en toute sécurité.

Our Mission

Pourquoi PotionLab existe

Launching a beverage brand should be as simple as launching a website. Yet the barriers to entry remain enormous: minimum de commande de 10 000L, des processus administratifs complexes, des investissements à six chiffres.

PotionLab changes the game. We enable anyone — entrepreneur, restaurateur, event brand, enthusiast — to create their own canned beverage from 100 litres seulement.

From idea to can in 2 to 4 weeks. Custom recipe, custom design, AFSCA-compliant production, delivery. We handle everything.

En chiffres

PotionLab en chiffres

250k+
Canettes produites
15+
Marques lancées
250L
Minimum de commande
2-4
Semaines de production
L'équipe

Les visages derrière PotionLab

DI
David Iachetta
Founder & CEO

Entrepreneur at heart, David a lancé PotionLab en 2023 with a conviction : la production of Beverages en canette doit être accessible à tous. Passionné par l'innovation et le développement de marques, il pilote la vision stratégique, le développement commercial et l'expansion européenne de PotionLab.

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KC
Kevin Crutzen
Responsable de production — "Le Maître"

Nicknamed "The Master" by the team, Kevin guarantees the quality of every PotionLab batch. With sharp expertise in brewing and canning, he supervises the entire production process, from recipe development to packaging.

Photo à venir
Our Story

De l'idée à l'expansion

2023
Les fondations
David Iachetta identified a glaring gap in the market: it's nearly impossible for a small entrepreneur to produce their own canned beverage without investing hundreds of thousands of euros. La mise en place de l'infrastructure commence : recherche de locaux, équipement, AFSCA compliance, structuration de l'offre.
2024
Les premières boissons
Le production center de Liège is opérationnel. Kevin Crutzen joins the adventure as Production Manager. Les premières marques sortent du lab : beers artisanales, lemonades, thés glacés. Le modèle "à partir de 250L" séduit les entrepreneurs et les marques eventielles.
2025
Les résultats
250,000 cans milestone reached. 15+ brands launched with succès. The offering expands with new formats (15cl, 20cl, 25cl, 33cl) et les kegs. Les demandes affluent de Belgium, France et Luxembourg.
2026
Accélération & expansion
Launch of the distributor program and franchise model for breweries. European expansion accelerates with of the partenaires en France, Luxembourg and bientôt the Pays-Bas. the réseau PotionLab se structure for a croissance à l'échelle continentale.
Our lab

Le centre de production

Located in Liège (Belgium), our production center is equipped to handle every step, from recipe to can.

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Cuves de brassage
5HL, 10HL and 20HL tanks to adapt to all production volumes, from 250L tests to series production.
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Ligne de mise en canette
Ligne professionnelle de remplissage et sertissage de canettes. Formats 15cl à 33cl, standard et sleek.
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Laboratoire de recettes
Space dedicated to the development and fine-tuning of custom recipes. Each brand has its unique recipe.
PotionLab SRL
Avenue Georges Truffaut 38, B-4020 Liège, Belgium
Ouvrir in Google Maps →
Conformité

Nos certifications

Quality and compliance are at the heart of every PotionLab can.

AFSCA
AFSCA
Agence Fédérale for la Sécurité de la Chaîne Alimentaire. Notre production center is entièrement conforme aux normes AFSCA belges.
HACCP
HACCP
Système de gestion de the sécurité alimentaire. our processus de production suivent the principes HACCP for garantir a quality constante.
TVA BE
Accises & TVA
Belgian excise and VAT registration. Complete fiscal compliance management for each production, including excise declarations.

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