1. Data Controller
PotionLab SRL
Avenue Georges Truffaut 38
B-4020 Bressoux (Liège), Belgium
Email : info@potionlab.ai
2. Data Collected
PotionLab collects the following data as part of its activities:
- Browsing data — pages visited, visit duration, device used, via Google Analytics 4 (if you accept cookies)
- Form data — name, email, phone, project details when you fill out a contact or quote form
- Communication data — messages exchanged via WhatsApp or email as part of your project
3. Processing Purposes
Your data is used to:
- Respond to your quote requests and support you in your project
- Measure website traffic and improve user experience
- Deliver targeted ads via Meta Ads (if you accept cookies)
- Send you commercial communications (only with your consent)
4. Legal Basis
The processing of your data is based on:
- Your consent — for analytical and advertising cookies, and for marketing communications
- Performance of a contract — for processing your orders and managing your project
- Legitimate interest — for improving our services and website security
5. Cookies
This site uses cookies to function properly and measure its traffic. You can manage your preferences below.
Manage Your Cookies
Essential Cookies
Necessary for the site to function. Stores your cookie preferences (pl_consent).
Always Active
Google Analytics 4
Anonymized audience measurement. Helps understand how visitors use the site. ID : G-5FFPLJQQKJ.
—
Meta Pixel (Facebook)
Conversion tracking and targeted advertising on Facebook and Instagram. ID : 1511455689941904.
—
6. Retention Period
- Analytical cookies — 13 months maximum (Google Analytics standard)
- Form data — retained for the duration of the business relationship, then archived for 3 years
- Communication data — retained for the duration of the project and 3 years after
7. Data Sharing
Your data may be shared with:
- Google (Analytics) — audience measurement
- Meta (Facebook/Instagram) — targeted advertising
- WhatsApp — qualification and contact
- Odoo — customer relationship management (CRM)
No data is sold to third parties. Subcontractors are subject to GDPR.
8. Your Rights
Under the GDPR, you have the following rights:
- Right of access to your data
- Right to rectification
- Right to erasure
- Right to data portability
- Right to object to processing
- Right to withdraw your consent at any time
To exercise your rights, contact us at info@potionlab.ai.
You may also lodge a complaint with theData Protection Authority (APD) — www.autoriteprotectiondonnees.be.
9. Changes
This policy may be updated. Last updated March 25, 2026. In case of substantial changes, a banner will inform you on the site.